(On WSJ.com, Emily Steel describes the formation by several online tracking firms of the Open Data Partnership that promises to let consumers see what eight such companies-but not Google, Yahoo, or other big-name trackers-know about them.)Ĭookie-fighting features in Firefox, IE, and Chromeįirefox's built-in Private Browsing option, Internet Explorer's InPrivate Browsing setting, and Google Chrome's Incognito mode simply prevent information about your browsing activity from being saved on the PC. With just a little effort, you can set Mozilla Firefox, Microsoft Internet Explorer, and Google Chrome to clear out and block the cookies most online ad networks and other Web trackers rely on to build their valuable user profiles. FTC Chairman Jon Lebowitz said the agency would offer "best practices" to browser makers, according to Declan McCullagh's Politics and Law blog, but wouldn't seek legislation mandating the feature, which likely made browser developers breathe easier. The Federal Trade Commission recently announced its intention to promote the addition of a "do not track" mechanism in Web browsers.
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